Social media and search engine optimization campaigns are becoming increasingly important as the web becomes a more prevalent place to shop. As a matter of fact, analysts at Booz & Company predict that online sales from social networks will grow by 93% each year for the next four years SEO and social media help customers decide whether to trust your website. 32% will trust a website more if it looks professional and well-designed. 23% are more likely to buy if the site loads quickly and works well. 46% of online shoppers said that they count on social media when making a purchase decision.
Search Engine Optimization
Search engine optimization helps any website – not just those of e-retailers – achieve higher rankings in search engines. In today's technological world, capitalizing on the availability of search engine results for often-searched keywords is a competitive necessity. Having your website show up in the results pages of specific keywords on search engines like Google, Bing, and Yahoo! is your main vehicle for competing with large-scale e-retailers like Amazon when trying to sell a product. A well-optimized website that ranks on the first page of search engine results for a given keyword can draw in more than 80% of all search engine traffic.
Optimizing Page Content to Improve E-Commerce
Content is one of the website's biggest assets. Many e-retailers are tempted to keep standardized product descriptions and skip out on page introductions, but it's important to have fresh, informative, and engaging content to instill trust in a potential client and ensure that they find all the information they need on your site. When you optimize your page content, you're ensuring that your page is not only user-friendly but keyword-friendly as well. A major aspect of SEO is finding frequently searched keywords that are relevant to your site and ensuring that they're organically incorporated in the content. The more relevant to the keyword your page is, the higher up in the search engine results it will be when users search for it.
Stand up against Penguin and Panda
Every now and then, Google will roll out updates that can affect a website's rankings if it detects low-quality SEO techniques. Well-optimized page content will avoid duplicate content, incorporate high-quality links, and leverage social media to ensure that the rankings your site has built will not meet an undesirable demise. E-Commerce and Website Design E-commerce is one of the fastest-growing facets of the Internet to date. More and more entrepreneurs open up online storefronts or make their in-store products available online as a way to keep business coming in every hour of the day. For that reason, having an online presence is imperative for maintaining a competitive position in the business world. Part of the reason that e-commerce has grown so popular, though, is due to the convenience of shopping online. Without a website that is easy to navigate or run smoothly, the purpose is defeated – customers have been proven to navigate away from a page if it loads too slowly, has too many unnecessary steps during the checkout process, or generally has a confusing layout. Enhancing the User Experience There are many web design elements that contribute to a positive user experience, which, in turn, reduces the turnover rate of clients leaving the page before checking out.
• A branded website with company colors
• A clean, organized layout with image photos and product descriptions
• An efficient website hosting platform
• Eliminated clutter
• Optimized page titles, descriptions, and headings based on keyword demand
• Keyword-friendly URLs
Social Media's Effect on Sales
Social media is quickly becoming the biggest form of advertising and targeted marketing on the web. Potential customers will often turn to social media in order to contact a company to ask questions about a product, read product or service reviews from previous customers, look for examples on how to use a product, enter contests, and find deals. Every social media platform has its own benefits and some are more appropriate for different industries than others. For example, restaurants might be most concerned with building a presence on Yelp! and Facebook, while a clothing boutique would likely want to have a Pinterest account for pinning fashion ideas. In any sense, the likelihood of a client's decision to buy a product being swayed or reinforced by social media is high.
Leveraging Social Media for E-Commerce and SEO
Social media makes it easy to pinpoint a specific market, which separates it from 'megaphone marketing.' A large percentage of the people who view a message posted on a social media site will likely be interested in the message and compelled to visit that your online storefront. When a company is prevalent on social media, their branding is reinforced and it's more likely that a targeted customer will stumble across the company's page. There is also the ability to put paid advertisements on social media which makes the link to your e-retail website more visible to potential customers. It's important to utilize tactics for creating shareable content– whether on your e-commerce website or on a social media profile – so that customers share the information amongst themselves. The interactive experience is what makes social media such a great viral marketing tactic, as long as an effective and consistent campaign is put in place.